The success of social networking sites like Blogger, Xanga and YouTube has given birth to a new era in Internet usage. A study by Nielson/NetRatings shows that the top social networking sites experienced a 47% growth in the past year with a whopping 367% growth for MySpace.
Some people are afraid of the potential negative impact these sites may have on our children whereas social scientists and others see it as a beneficial aspect of today’s society. Also applauding the rise of social networking are online marketers who have struck a proverbial goldmine for selling their wares.
The multiple facets of these sites make it possible for the marketer to not only, make enormous returns on the dollars invested, but to actually meet more individuals and companies that they can form a business relationship with. This flexibility is an incredible advantage for like-minded people.
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