Chiropractors are among many who have seen their businesses take a turn for the worse in today’s economic environment. Many of these doctors are looking for way to generate new business, but they lack basic marketing skills and often rely on outdated methods.

Marketing has changed rapidly in the past few years. The biggest factor affecting the change has been the advent of Web 2.0 and social networking on the internet. You may have heard these terms used but were not sure what they mean, and perhaps you feel that you can just ignore this new trend. Marketing experts agree that the future of selling is on the internet. Unless you are willing to take on the social networking sites like Myspace, Facebook and YouTube you will continue to flounder in your business.

Three years ago I began using SEO / Web 2.0 marketing techniques. I was the first Chiropractor to bring these exciting new tools to our profession, and other doctors were stunned to learn that I was generating huge numbers of new clients with common websites like MySpace, Facebook and YouTube.

Share This

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Twitter is all the rage on the internet right now. Twitter is a website where you can post little messages, or micro-blogs, and they will be sent out to anyone that is following you. This allows you to tell your friends or acquaintances exactly what you’re doing at a particular time, or all the time, depending on how carried away you get! This can be business or personal related, and should be a combination of the two.

If you’re building a web-based business, some of your “tweets” should be business-oriented. For instance, if you post a new entry to your blog, let your twitter followers know. If you’re watching a webinar that might be helpful to others, let them know.

But you need to find a happy medium. If you just post business tweets, people are going to think you don’t have a life (and they may be right!). This is web 2.0, social networking, and you need to be social. Find something to talk about - anything - other than your business and you’ll keep your followers interested for much longer.

Share This

When it comes to joining an online social network, quality not quantity is what you should aim for. There are some great quality websites like Facebook, Orkut, Linked In, and Friendster. However you should join the one that best suits your needs. When it comes to online social networking, keeping all your chickens in one basket may turn out to be a much better strategy as it keeps you from spreading yourself really thin.

Facebook has been the best of the lot and that has been because it meets my personal and professional needs.

It wasn’t really difficult for me to select Facebook, because all my friends are already there! You can see which site has the most of your friends and start off on that site too.

I am going to share some tips on how I was able to use Facebook successfully and I am sure you will agree that these are generic enough for you to use them to good effect. So read on.

Share This

Are you a chiropractor struggling with the same outdated marketing tactics that your practice management guru has shoved down your throat? Is the “economic crunch” causing your practice many financial problems? If you answered yes to these questions, you are in the same boat as a vast majority of the profession.

Times have changed dramatically over the last 3 years and so has the communication dynamic. The learners will adapt and prosper while the learned will suffer severe economic consequences because of dinosaur ways of thinking. If you are one who looks to stay on the cutting-edge of new marketing and technology then you take action and establish a presence on social networks like Myspace, YouTube, and Facebook.

After three years of massive success, doctors have finally started calling to ask me about Web 2.0 and SEO marketing strategies. I was the first Chiropractor to bring social networking as a marketing tool to others in our profession, and many were shocked when I told them I was generating massive amounts of new clients from using Myspace, Facebook and YouTube.

Share This