I’m baffled every time I see the old marketing techniques of chiropractors that were once learned from previous consultants. How is it they settle for the same old protocol and for the same old results time and time again? We all know that the economy is practically in the toilet, and that people aren’t responding to the same marketing tricks anymore.

I’m reminded of a quote by Eric Hoffer when he says, “In times of change, the learners will inherit the earth while the learned find themselves beautifully equipped to deal with a world that no longer exists!” What he’s saying is that adaptability is essential in times like these. If you continued to resist the current trends, you and your chiropractic practice will become a broke dinosaur.

Basically, Web 2.0 refers to social media sharing spaces like the now notorious MySpace, YouTube, Facebook, Squidoo, Digg, Friendster, and tons of similar sites that are the social networks of the day. Web 2.0 has single-handedly changed the way people communicate and keep in touch, and now businesses are finally learning how to take advantage of this endless social network.

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