I’m sure you have heard of sites like Facebook and Twitter. They’re well-known as social networking communities. These portals let people form an internet community to share their knowledge about stuff they are interested in.
That is great, but what really counts for Internet marketers is the fact that communities of folks who truly interested in a hobby can be a gold mine… if you can find out a technique to market to this community without bringing them away.
And the makings to turn people off has been genuine road block for people who try to marketing to communities, using what is called social marketing.
Community sites like MySpace will flat-out run you off. There are some community sites that don’t but the disadvantage is they can change the terms of service at any time and turn off your income stream. This would be bad. Till now, creating your own social networking sites has been something like building your own car.
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