Micro-blogging sites like Twitter have changed how many companies market themselves on via social media sites. Businesses are seeking innovative ways to gain new friends and followers to transform into potential clients. The difficulty can be parity of product pitch and friendly conversation.
In February of 2009 @AlexKaris posted the following question ion Twitter: What is the NUMBER 1 reason you unfollow people? “Tired of watching them self promote with links and no interaction” was the winning response with 42% of the votes.
The problem for me as a businesswoman on Twitter is the more I interacted and became part of the Twitter community the more reluctant I was to make a full sales pitch to my followers. By the second month on Twitter I noticed the followers who only sent out a barrage of sales Tweets with no interaction were very annoying. How would I keep from becoming “that guy/gal” with constant stream of 140 character Twitfomercials filling up the screen?
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