Social media & micro-blogging sites like Twitter have changed how many companies market themselves on the internet. They are looking for cutting-edge ideas to win over new friends and followers to convert into potential customers. The dilemma is striking the right balance of friendly conversation and product pitch.

In February of 2009 @AlexKaris posted the following question ion Twitter: What is the NUMBER 1 reason you unfollow people? The winning response with 42% of the votes was “tired of watching them self promote with links and no interaction.”

The problem for me as a businesswoman on Twitter is the more I interacted and became part of the Twitter community the more reluctant I was to make a full sales pitch to my followers. By the second month on Twitter I noticed the followers who only sent out a barrage of sales Tweets with no interaction were very annoying. How would I keep from becoming “that guy/gal” with constant stream of 140 character Twitfomercials filling up the screen?

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