In an economy already squeezing small businesses one underutilized tool is an advertising and branding equalizer. Twitter is the fair playing field where even the smallest entrepreneur can compete with the corporate giants. Everyone starts on Twitter with zero followers, zero tweets and generic background to build from. This Free tool can promote your product or service to the almost twenty-five million daily visitors.

Twibs the Twitter business directory is a great place to start to size up your competition and learn from their failure or success in garnering followers. You can search the business index either alphabetically or by keywords to find relevant information. Look at Twitter bios and their following statistics then go to their profile page to see what is working or not working for those in your field of business. From @Oprah with 1,019,191 followers to @bead4you with 173 followers a wide range of celebrity brands and businesses can be found in the directory.

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