1. Tweet and Retweet. “Tweeting” is when you add an update to your Twitter status. “Retweeting” is when you add someone else’s “tweet” to your Twitter status by pasting the original tweet into your status box, (before clicking update add RT @ before the name of originator of the the tweet). Retweeting is like giving a thumbs up on Twitter. Its a way of honoring a follower for sharing a specific tweet. Quite often your followers will retweet your retweet, so its a good practice to only retweet really good tweets for added credibility!

2. Customize Your Twitter Profile. The default profile is generic and does not give prospective followers an insight to your brand. Show who you are by personalizing your profile with an interesting custom background and profile photo.

3. Follow and They’ll Come Following. Perhaps you’ve heard the old saying “to have friends you must show yourself friendly,” this definitely holds true on Twitter. You have to follow to have followers. Locate and follow Twitter users that share similar interests and/or that meet your particular demographic.

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