Often referred to as the “Goodwill Portion” of your business branding is an intangible that can be of greater value than your liquid assets. Continuity in your physical and today more importantly your online presence is being “brand aware”. Twitter and facebook top social networking sites allow business to determine what people are saying, thinking and doing about their brands. Each site offers businesses different a different approach to social media branding.

Business and celebrity examples of being proactive via social networking with their online brand can be found. Both Twitter and facebook are home to Whole Foods Markets. They actively engage their buyers providing both consumer alerts and product knowledge. Facebook offers them a chance to provide forum based knowledge sharing, whereas Twitter has become a rapid alert venue for product update and recalled items.

London Times Cartoons CEO Rick London takes a personal approach putting himself forward as the face of his company on both Twitter & facebook. He provides links to his humorous cartoons, promotes his celebrity clients and freely interacts within the online community.

Wife, mother and Author Kathy Ireland takes a selfless approach on Twitter not promoting herself or her brand. Both personal and focused on promoting her charitable causes hr tweets are warm and gracious. Her most recent book Real Solutions for Busy Moms: Your Guide to Success and Sanity provides her followers with a valuable resource.

Social media favorite Mariel Hemingway was born pre-branded via her last name (maternal granddaughter of Ernest Hemingway). Mariel provides a combination of educating people about healthier living and promoting her new book Mariel’s Kitchen: Simple Ingredients for a Delicious and Satisfying Life in her Tweets. Her warm personal messages to keep her facebook fan base informed while on her busy schedule.

Twitter and facebook each offer different active social networking features. Facebook is journal format that allows customers to add and comment on your entries. It is perfect for building a long term relationship with your customer base. Unlike facebook, Twitter offers businesses & individual branding via the design background feature and rapid 140 character tweets. Your background is billboard that can feature web and email addresses, product information and photos. Tweets allow rapid timely distribution of your product & service information. By integrating your branded advertising and marketing materials on Twitter and or facebook you will become more memorable in your prospective customers minds.

Tags: Twitter

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