Some of you might have heard a lot of buzz recently about the term ‘My Story Marketing’. In this article, I will be covering what it is and what it can possibly do for your business. We all have our own personal story and it could be a really interesting one, but if no one learns about it, then it is not going to have any impact on our business.

So how do we get our unique story out there for all to see? The main avenue for doing this is through the social network marketing scene. Some of the more popular ones are Facebook, YouTube, Twitter, MySpace and Squidoo. Each of these has different features, but they all put their emphasis on communication between people.

All of these sites have a section where you can enter information about yourself. A lot of people fail to utilize this properly. They just enter one or two sentences about where they live or what they do for a living. They tell the reader very little about themselves. This is their chance to tell their story and connect with others. This is their opportunity to draw people in.

If you happen to own your own website, make sure you mention it and state that you are its creator. Then tell them something interesting about yourself. If you are young, you might have to be a little creative, as your past experiences will be limited. This is where an older person can shine. They can pick and choose the most exciting stories to tell about their lives to date.

Regardless of your age, make sure you talk about a major problem that you faced. Go into detail about this. For example, perhaps at one time you were on the verge of losing your home. Explain how desperate you were to find a way out. Don’t be afraid to be personal. You want people to relate to you on a deep level. Once you have their attention you should then go ahead and tell them about the solution that you came up with. An excellent phrase to use is “all that changed when….” This is where you explain your business opportunity and how it dramatically turned your life around.

The final stage to ‘My Story Marketing’ is a call to action. For some reason, people shy away from asking for what they want. There can only be two responses, and that’s ‘yes’ or ‘no’. So we have a 50% chance of getting what we want by asking. What should we be asking them to do at this final stage? We should ask them to click on the link to our website and enter their name and e-mail address so that they can receive additional information. As each site has different regulations, make sure you are not violating any of them in the manner you show your website address.

‘My Story Marketing’ is extremely powerful. This is not a get-rich-quick scheme. You are in the business of building relationships with people that respect, trust and like you. This does not happen overnight. However, riches can be yours by developing your story and getting people to relate to you. A friend of mine in the business has developed a following of many thousands of people over recent years. In a message to them, he mentioned an opportunity that he thought was sound. Within a week he had earned himself at least $40,000.00 in affiliate commissions.

This would not have happened for my friend if he had not utilized the ‘My Story Marketing’ philosophy and told his unique story. That story resonated with many people and they in turn told others about him and his following grew. This is something we can all do. In fact, this is something we all must do, if we want to stand out from the crowd and be part of that 5% who are highly successful in the network marketing business.