If you are looking to get traffic to your new website, you may have heard that you can use use social networking or social media sites, such as Myspace or Facebook, to drive users of these services to you. There are a few problems with this strategy. With the advent of quick and easy sites, like Twitter, social networking and media sites have seen a marked decline in the amount of frequent users. Consider these points before you solely rely on social networking sites to drive traffic to your website:

* Myspace and Facebook have a huge number of dead pages - So many users have “been there, done that” that they do not login to there accounts anymore. You would basically be marketing to the wall. * Myspace and Facebook has implemented numerous safety guards - They have made changes which are hypersensitive against spam, and they label any outgoing links as spam or potential phishing sites. This puts a scare into people using these services, and causes them to apprehensive to clicking any outgoing links to your site. * Social Networking is about dead - When these services were new, they were great. While you may find some amount of success with these sites, your effectiveness rate would be about 30% of what you would normally expect.

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I’m sure you have heard of sites like Facebook and Twitter. They’re well-known as social networking communities. These portals let people form an internet community to share their knowledge about stuff they are interested in.

That is great, but what really counts for Internet marketers is the fact that communities of folks who truly interested in a hobby can be a gold mine… if you can find out a technique to market to this community without bringing them away.

And the makings to turn people off has been genuine road block for people who try to marketing to communities, using what is called social marketing.

Community sites like MySpace will flat-out run you off. There are some community sites that don’t but the disadvantage is they can change the terms of service at any time and turn off your income stream. This would be bad. Till now, creating your own social networking sites has been something like building your own car.

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I’m sure you have heard of sites like Facebook and Twitter. They’re well-known as social networking communities. These portals let people form an internet community to share their knowledge about stuff they are interested in.

That is nice, but what actually counts for Online marketers is that groups of folks who truly interested in a hobby could be a gold mine… if you could work out a method to market to them without turning them off.

And that aptitude to turn folk off has been genuine road block for folk who try to marketing to communities, using what’s called social marketing.

Community sites like MySpace will flat-out run you off. There are some web 2.0 sites that won’t but the downside is they could change the guidelines when ever they like to and cut off your earnings stream. Not good. Till now, creating your own community site has been like twisting yourself into a pretzel.

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Do you know what Twitter is? If not, you should - it’s one of the hottest web 2.0 things going right now! Twitter is a website that enables you to send out little “micro-blogs” of 140 characters or less to anyone that’s following you (that’s like friends in Facebook). You can let people know what you’re doing at any time, and this can be pretty cool. These messages can be business or personal, and should be both.

For you internet marketers, obviously you’re going to want some of your “tweets” to be concerning your business. For example, if you post a new Squidoo lens, tweet it. If you learn about a cool new website, let your followers know.

On the other hand, make sure that you don’t post only business type of posts. If you do, your followers are just going to think you’re pitching them and they either won’t pay attention to what you’re saying, or they’ll “unfollow” you. That’s what social networking, or web 2.0 is all about - being social. Even if you’re totally focused on your business and you don’t do much else, you need to find something, anything, to talk about.

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