When I first got into the internet marketing business, I heard people talking about their Facebook and Twitter pages. I didn’t pay too much attention at first, but then as I was hearing more and more about these two sites, I decided to do a little research.

What I discovered really took me by surprise. It became obvious that these were two serious sites. They were not only being used by teenagers who just enjoyed spending their spare time messaging back and fore to their friends. These sites were being used by all types of very prominent business people.

Even when I realized that a lot of successful people were utilizing Twitter and Facebook, I still did not understand what they could possibly be getting out of it. So it was time to do a deeper study of the sites. What I eventually found out absolutely shocked me. People were reporting that they were making literally thousands of dollars each and every month by utilizing these two websites.

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We all know that we shouldn’t put all our eggs in one basket, but it’s amazing how many chiropractors are conducting their chiropractic marketing tactics in this same “dead end” way. When chiropractors spend tons of money on media slots and newspaper ads, they’re wasting all their money on forms of media that won’t get them what they’re looking for. Advertising in this way is so expensive and yields so little results, that you’re literally driving money away from your practice instead of towards it. It’s almost like these DC’s are betting their practices at the local horse race. The odds are truly against you.

We are in seriously tough times in this country. The economy is in recession, and older forms of chiropractic marketing and advertising do very little good now. If you spend a fortune on marketing right now, you can be sure that your business is going to tank under all the pressure and expense. That means that chiropractors are marketing less to compensate, but continue to only suffer more. You need to market to get new patients through your door, but you can’t afford to do it the same old way. What’s the answer for today’s chiropractors?

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All the buzz about social networking and web 2.0 marketing strategies is here and here to stay. The question I wanted answered for myself was, “Is it real or is it just hype”? After diving into my own research on a top internet marketing guru I have come to find out that it’s more hype than real.

Alright, before you lose your mind and discount this as some anti web 2.0 marketing campaign. Let me explain briefly. I do believe that Web 2.0 strategies are useful, effective and growing rapidly in the marketplace, however, I have come to understand that the million dollar earners on the internet have not totally abandoned traditional wisdom when it comes to their online success.

In my findings, I followed a high profile, top earning internet marketer and he was willing to share some vital information with me that turned my thinking upside down and left me scratching my head.

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