Chiropractors are among many who have seen their businesses take a turn for the worse in today’s economic environment. Many of these doctors are looking for way to generate new business, but they lack basic marketing skills and often rely on outdated methods.

Are you still using outmoded marketing and advertising techniques? Postcards, newspaper drops, and telemarketing are pass. Networking at the chamber of commerce or trade shows generates few if any real referrals. The absolute best form of marketing available today is actually 100% free, and has been proven successful time and again.

Only recently (3 years after I let the cat out of the bag), have many doctors begun inquiring about what we classify as fresh Web 2.0 / SEO marketing strategies. I was the first and only one in the chiropractic profession to bring social networks to public awareness, as I was getting massive amounts of new patients coming into my office from Myspace, Facebook, and YouTube.

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Many chiropractors go to school and gain excellent technical knowledge of their science. They graduate and start their business under the misguided notion that they need only hang a sign on their door and clients will begin flocking to them. When business takes too long to pick up speed, or even worse begins to falter, these practitioners are unequipped to market themselves. Particularly in today’s digital world, chiropractors who are willing to learn the simple techniques of online marketing will find themselves pulling ahead of their competition at an astonishing rate.

Marketing has changed rapidly in the past few years. The biggest factor affecting the change has been the advent of Web 2.0 and social networking on the internet. You may have heard these terms used but were not sure what they mean, and perhaps you feel that you can just ignore this new trend. Marketing experts agree that the future of selling is on the internet. Unless you are willing to take on the social networking sites like Myspace, Facebook and YouTube you will continue to flounder in your business.

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If your goal is to achieve success as an internet marketer, then you are definitely going to have to stand out from the crowd….and let me tell you, that crowd is actually a multitude!

Literally thousands of people are selling the very same product and information as you are. How are you going to get people motivated to follow you instead of all those others? One very powerful way, is by branding yourself.

Webster’s dictionary states that a ‘brand’ is a mark made by a hot iron, a trademark or a mark of infamy. No doubt you are familiar with the process that takes place in branding an animal. This is done so that the animal is permanently identified with it’s owner. Here’s the good news….we don’t have to go to that extreme to brand ourselves! However, we do have to take some type of action to permanently identify ourselves from the hordes of other people around us. I have to tell you that this is going to take a lot longer than branding an animal, but it will be well worth your time.

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Right now, most successful internet marketers are involved at some level, with social networking. The emphasis here is on the word ‘networking’. These sites are not platforms for you to blatantly promote your product or opportunity. The general idea is to interact with others, getting to know them, exchanging ideas and knowledge and then eventually being in a position to share information about your business with them.

Every day new social networking sites are being created. However, right now the most popular are Twitter, Facebook and MySpace. A new up-and-coming site is BetterNetworker. The people behind this site are Mike Dillard and Perry Belcher. It is my prediction that by this time next year, BetterNetworker will be receiving a very large piece of the social networking pie.

TWITTER — This is a free social networking and micro-blogging service. It allows it’s users to send and read other users updates. These are called ‘tweets’. They are only in text form and you are limited to 140 characters in length per post. This can challenge your copywriting skills. You can connect Twitter and Facebook to enable you to post your ‘tweets’ on your Facebook page also.

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Some of you might have heard a lot of buzz recently about the term ‘My Story Marketing’. In this article, I will be covering what it is and what it can possibly do for your business. We all have our own personal story and it could be a really interesting one, but if no one learns about it, then it is not going to have any impact on our business.

So how do we get our unique story out there for all to see? The main avenue for doing this is through the social network marketing scene. Some of the more popular ones are Facebook, YouTube, Twitter, MySpace and Squidoo. Each of these has different features, but they all put their emphasis on communication between people.

All of these sites have a section where you can enter information about yourself. A lot of people fail to utilize this properly. They just enter one or two sentences about where they live or what they do for a living. They tell the reader very little about themselves. This is their chance to tell their story and connect with others. This is their opportunity to draw people in.

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When I first got into the internet marketing business, I heard people talking about their Facebook and Twitter pages. I didn’t pay too much attention at first, but then as I was hearing more and more about these two sites, I decided to do a little research.

What I discovered really took me by surprise. It became obvious that these were two serious sites. They were not only being used by teenagers who just enjoyed spending their spare time messaging back and fore to their friends. These sites were being used by all types of very prominent business people.

Even when I realized that a lot of successful people were utilizing Twitter and Facebook, I still did not understand what they could possibly be getting out of it. So it was time to do a deeper study of the sites. What I eventually found out absolutely shocked me. People were reporting that they were making literally thousands of dollars each and every month by utilizing these two websites.

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We all know that we shouldn’t put all our eggs in one basket, but it’s amazing how many chiropractors are conducting their chiropractic marketing tactics in this same “dead end” way. When chiropractors spend tons of money on media slots and newspaper ads, they’re wasting all their money on forms of media that won’t get them what they’re looking for. Advertising in this way is so expensive and yields so little results, that you’re literally driving money away from your practice instead of towards it. It’s almost like these DC’s are betting their practices at the local horse race. The odds are truly against you.

We are in seriously tough times in this country. The economy is in recession, and older forms of chiropractic marketing and advertising do very little good now. If you spend a fortune on marketing right now, you can be sure that your business is going to tank under all the pressure and expense. That means that chiropractors are marketing less to compensate, but continue to only suffer more. You need to market to get new patients through your door, but you can’t afford to do it the same old way. What’s the answer for today’s chiropractors?

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All the buzz about social networking and web 2.0 marketing strategies is here and here to stay. The question I wanted answered for myself was, “Is it real or is it just hype”? After diving into my own research on a top internet marketing guru I have come to find out that it’s more hype than real.

Alright, before you lose your mind and discount this as some anti web 2.0 marketing campaign. Let me explain briefly. I do believe that Web 2.0 strategies are useful, effective and growing rapidly in the marketplace, however, I have come to understand that the million dollar earners on the internet have not totally abandoned traditional wisdom when it comes to their online success.

In my findings, I followed a high profile, top earning internet marketer and he was willing to share some vital information with me that turned my thinking upside down and left me scratching my head.

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