Right now, most successful internet marketers are involved at some level, with social networking. The emphasis here is on the word ‘networking’. These sites are not platforms for you to blatantly promote your product or opportunity. The general idea is to interact with others, getting to know them, exchanging ideas and knowledge and then eventually being in a position to share information about your business with them.

Every day new social networking sites are being created. However, right now the most popular are Twitter, Facebook and MySpace. A new up-and-coming site is BetterNetworker. The people behind this site are Mike Dillard and Perry Belcher. It is my prediction that by this time next year, BetterNetworker will be receiving a very large piece of the social networking pie.

TWITTER — This is a free social networking and micro-blogging service. It allows it’s users to send and read other users updates. These are called ‘tweets’. They are only in text form and you are limited to 140 characters in length per post. This can challenge your copywriting skills. You can connect Twitter and Facebook to enable you to post your ‘tweets’ on your Facebook page also.

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For those who have concern with having privacy on MySpace, there are several simple codes that you can utilize to shield your identity from strangers. While many groups, models, and bands are on MySpace to promote their careers, some individuals still prefer to have their pages hidden and protected. Fortunately there are many ways to keep a MySpace profile private.

You may already be aware that you can set your profile on private by editing your profile settings. There are also codes you can find on MySpace resource sites that will hide your profile from anyone who isn’t your friend. One thing that people still don’t like about privacy settings is that anyone can still send private messages, even people who aren’t their friends. If you don’t like the idea of your contact table being viewed by everyone, there are codes you can use to keep it hidden as well.

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We all know that we shouldn’t put all our eggs in one basket, but it’s amazing how many chiropractors are conducting their chiropractic marketing tactics in this same “dead end” way. When chiropractors spend tons of money on media slots and newspaper ads, they’re wasting all their money on forms of media that won’t get them what they’re looking for. Advertising in this way is so expensive and yields so little results, that you’re literally driving money away from your practice instead of towards it. It’s almost like these DC’s are betting their practices at the local horse race. The odds are truly against you.

We are in seriously tough times in this country. The economy is in recession, and older forms of chiropractic marketing and advertising do very little good now. If you spend a fortune on marketing right now, you can be sure that your business is going to tank under all the pressure and expense. That means that chiropractors are marketing less to compensate, but continue to only suffer more. You need to market to get new patients through your door, but you can’t afford to do it the same old way. What’s the answer for today’s chiropractors?

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On a social networking site with millions upon millions of users, its really hard to stand out and make your page unique. Graphics and backgrounds come in hundreds of different shapes, designs, colors, and subjects. Anyone can use them. If you want something religious or motivational, you can find a graphic for it. Or maybe you want to make your Myspace cute for Halloween or chrismtas, that is also possible with Myspace backgrounds.

Myspace backgrounds can add an image to the very background of your profile, adding some depth and color to your page overall. It gives you the opportunity to make your page stand out from the millions that are all over. You can even get totally custom backgrounds and graphics, to add an even more unique quality. If you want to find some Myspace graphics or backgrounds, you can start by doing a web search. These will pull up plenty of places where you can get graphics and backgrounds. You can even learn to make your own.

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Everyone has something to say. Whether it’s talking about their little league team, the local hiking trails, or promoting their business, we all have a voice. Computers and the internet have opened up many doorways, and now we have many viable and reasonable avenues to be seen and heard.

Blogging is one option for bringing your message to the world. Blogs vary from the online diary concept to product reviews, opinions, and tips.

There are options on blogs as well, with many free blogging sites available these days. All blogging sites will have rules such as the type of content, ads, and other rules intended to keep the blogging community safe and inviting.

Some blogging sites, like blogger, allow pay per click ads to be displayed in the blog. In fact this particular blogging community has an add-on for your site readily available for showing related google ads. Why google ads, you ask? Simple - Google owns this blogging community.

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Alright, some of you are probably wondering, “What the heck is viral marketing?” Let me clear something up fast. “Viral marketing” is in no way related to a computer virus. On the contrary, this term is referring to a marketing plan which propagates like a virus. Simply put, from one person to the next at high speed.

Some people call it “buzz marketing”, meaning marketing that utilizes some smart trick or tactic to create a great buzz, almost automatically like wildfire. This method is very popular and effective among real estate professionals like investors, realtors, agents, brokers, and the like. Obviously, it is a tremendous trick to reach success.

Take a look at this example: Imagine that you send an informational email to 100 people, and 15 people pass it on to another 100 and 15 of those do the same. What do you have pretty quickly? You’ve got hundreds of thousands of people who have received your precious information.

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When utilizing social networks like Myspace, YouTube, and Facebook for your next chiropractic marketing campaign, be very careful how you proceed. You only get one shot at building credibility within your niche or local community, so, ideally you want to make sure that you receive guidance from someone who’s successfully harnessed the power of these networks already. Going at it alone will cost you thousands of dollars in mistakes, missed new patient opportunities, and a great deal of time, energy and effort learning a new language. There are also unspoken rules you must know as well if you want to be in it for the long term.

Social media networks have totally changed the way people communicate, but the network isn’t just for teenagers. All age groups are now surfing Web 2.0 to keep in touch and connected to their friends and family, and businesses are just starting to see the great demographic spectrum available. It’s a marketing dream. Employers can’t keep their employees off these sites all day long, and this kind of exposure is yours for the taking. I was the one who sensed the potential of this phenomenon, and now I’m ready to share this information with you.

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Are you aware YouTube is the third most frequented site worldwide? Ron Paul is a great example of how the viral effects of video can skyrocket notoriety and fame. He raised in excess of 6 million dollars in grassroots campaign contributions in one day, all from this social media boom! YouTube was very instrumental in this, as that his videos were continuously shown on the front page because of the truckloads of ratings, comments, and favorites.

Remember when Ron Paul achieved an amazing amount of campaign funds for his presidential run; nearly 6 million dollars? Well that was all thanks to YouTube, the 3rd most popular website on the planet! And he was able to achieve that wealth within 24 hours! That’s the power of Web 2.0, and all the magic can be yours too. With wonderful features to keep the buzz going, like ratings, comments, favorite ranking, and the rest, your profile can turn thousands of heads.

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I’m baffled every time I see the old marketing techniques of chiropractors that were once learned from previous consultants. How is it they settle for the same old protocol and for the same old results time and time again? We all know that the economy is practically in the toilet, and that people aren’t responding to the same marketing tricks anymore.

I’m reminded of a quote by Eric Hoffer when he says, “In times of change, the learners will inherit the earth while the learned find themselves beautifully equipped to deal with a world that no longer exists!” What he’s saying is that adaptability is essential in times like these. If you continued to resist the current trends, you and your chiropractic practice will become a broke dinosaur.

Basically, Web 2.0 refers to social media sharing spaces like the now notorious MySpace, YouTube, Facebook, Squidoo, Digg, Friendster, and tons of similar sites that are the social networks of the day. Web 2.0 has single-handedly changed the way people communicate and keep in touch, and now businesses are finally learning how to take advantage of this endless social network.

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Chiropractors are among many who have seen their businesses take a turn for the worse in today’s economic environment. Many of these doctors are looking for way to generate new business, but they lack basic marketing skills and often rely on outdated methods.

Marketing has changed rapidly in the past few years. The biggest factor affecting the change has been the advent of Web 2.0 and social networking on the internet. You may have heard these terms used but were not sure what they mean, and perhaps you feel that you can just ignore this new trend. Marketing experts agree that the future of selling is on the internet. Unless you are willing to take on the social networking sites like Myspace, Facebook and YouTube you will continue to flounder in your business.

Three years ago I began using SEO / Web 2.0 marketing techniques. I was the first Chiropractor to bring these exciting new tools to our profession, and other doctors were stunned to learn that I was generating huge numbers of new clients with common websites like MySpace, Facebook and YouTube.

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