Do you know what Twitter is? If not, you should - it’s one of the hottest web 2.0 things going right now! Twitter is a website that enables you to send out little “micro-blogs” of 140 characters or less to anyone that’s following you (that’s like friends in Facebook). You can let people know what you’re doing at any time, and this can be pretty cool. These messages can be business or personal, and should be both.

For you internet marketers, obviously you’re going to want some of your “tweets” to be concerning your business. For example, if you post a new Squidoo lens, tweet it. If you learn about a cool new website, let your followers know.

On the other hand, make sure that you don’t post only business type of posts. If you do, your followers are just going to think you’re pitching them and they either won’t pay attention to what you’re saying, or they’ll “unfollow” you. That’s what social networking, or web 2.0 is all about - being social. Even if you’re totally focused on your business and you don’t do much else, you need to find something, anything, to talk about.

Maybe you liked Heath Ledger in the Dark Knight. Maybe you’re a fan of the Yankees. Or maybe you hate the Yankees because you’re a fan of the Red Sox. Maybe you’ve got kids, ride bikes, volunteer at a soup kitchen, etc. Let people see the real you, and they’ll probably like what they see.

There are a few ways to make your twittering more effective and efficient. I’m going to give you seven ideas about what I do.

1. Find a bunch of people to follow. What you need to do is find someone that has similar interests as you and follow everyone they are following. Eventually, you’re going to get to the point where you’re following 2000 people, and twitter won’t let you follow any more. They must have some kind of system where they limit you to 2000 unless you have more people following you, because I have seen people that are following more than 2000. Here’s what will happen - if you follow enough people, many of them will follow you back. At that point, send them a friendly message, and invite them to take a look at your blog.

2. Follow people who follow you. Soon, people will follow you that you didn’t follow first. If they do, follow them and send a similar message to them as above. If you’re at 2000 people you’re following, go in and delete a few that don’t follow you. I delete ones that don’t have a picture, as I don’t think they’re too serious about twitter. This leads to my next point.

3. Personalize your site. Add your picture. Write about yourself, and post a background image. Put your blog or website link on it. Remember, you need to be social - even if you’re not!

4. Go into your Facebook account and add the Twitter application. You’re not on Facebook? Well fix that problem now! You absolutely must be on Facebook if you’re serious about social marketing, it’s that important. The way that works is when you make a post on Twitter, it will post the same thing on Facebook. Twice as many people will see what you’re doing with the same amount of effort.

5. Check out twhirl.com. This is a program you download to your computer that sits on your desktop and display tweets from others without having to have your browser open. Of course, you can post your own tweets there, too. One neat thing about twhirl is it has a built-in url shortener in it. If you have a long link to post, you might now have enough space. In twhirl, you can just enter the link into a box and click “shorten” and you’ll get a short link that you can use in your tweet.

6. Twitterfeed, for blogs. If you have a blog, you might be interested in twitterfeed. This is a website where you can register your blog or blogs, and whenver you make a post it will automatically update twitter. If works off your RSS feed and checks once an hour to see if there are any new posts out there. You can set this up at twitterfeed.com - free!

7. Sign up for automatic updates from ezinearticles.com. In the profile section of that site, you can put in your twitter username and password and it will automatically set out a tweet when an article you wrote gets approved. Very cool.

There you go! 7 ideas to make twitter better. Get out there and start tweeting soon. It will help to develop your web of content and get people to notice what you’re doing!

Tags: Twitter

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