Everybody says Twitter is a great way to promote your website. With exceptions … I respect enormously, and he says Twitter is a waste of time.

More properly, Armand things that spending all day on Twitter is a waste of time. Anyone with anything important to do would have to agree. I agree with that.

Effective Twitter use is minimal Twitter use. Spend as little time using it as possible. Don’t go to the Twitter website at all if you can help it (getting sucked in to reading and responding to other people’s tweets).

Efficiency is great! Reusing your WordPress content on Twitter is especially efficient!

I spent quite a bit of time finding a plugin that tweets every time I post on my blog.

I like this because with little or no effort, each post on this blog gets posted on Twitter.

I settled on WP to Twitter. It has a nice balance between being easy to use with many features … yet it isn’t over-done.

“No extra effort” means you just have to post, and a tweet just appears saying what I just posted to my blog.

The little effort option produces better results: I can type a custom message when creating a post, and that message appears, instead of an uninspiring message saying “New post: [title] [url]”.

Custom message or standard post, you can get Cligs to insert a shortened link to your article with no additional effort. Set it and forget it, I love it!

Another thing about Cligs is that it gives you some great analysis showing when and how many people click the link. It integrates with Google Analytics. I yet have enough running history to see how Cligs work with Google Analytics.

This tracking should answer, over time, exactly how useful Twitter is at promoting your blog.

And here’s the cool thing: if you train your Twitter followers to train your Clig links,then you can always drop in the odd promotion into your Twitter stream - as long as it is very useful, relevant and of high value to visitors, otherwise you’ll just irritate everyone and lose credibility.

If you install WP to Twitter, you can easily blog away, knowing that you are also giving your Twitter followers an interesting link to follow and something to read.

Tags: Twitter

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