You have probably been utilising the Web for a number of years now. You dabbled with MySpace and LinkedIn and then Facebook came along and you attempted that out. Then Twitter took off and you figured you would try and adopt that social network as well.

And then during the past six months or so Google decided to enter this space with their new social network called Google Plus. The difficulty is that folk don’t need another social network. It is simply too much to learn and absorb. With technology expanding at a constantly increasing rate it is pretty much impossible to steer our real lives as well as learn a fourth social media platform. Fairly simply the human brain cannot stay abreast of technology.

And this is the issue Google has. They entered this market too late when the early adopters of social media learned and shared all they could about the first 3 platforms.

Another fact which has been overlooked is that Google are first and foremost a technology company. With their concentration on technology they have failed to educate the user on how to use their system. They have left the promoting and education up to the early adopters which is like leaving the responsibility of corporate web design to your youngsters.

Another thing is that Google Plus isn’t simplistic. With Twitter the idea of sharing 140 characters of what you do is not tough to embrace. Folks are typically stumped as to how to exploit the Google system.

The largest issue for me is that I cannot schedule my updates from Twitter onto Google Plus or my updates from LinkedIn or Facebook. If Google wants people to adopt and transfer over to their system then they have to remove the issues that make adoption faster and quicker.

Let this be a lesson for technology companies. You do not necessarily need to be 1st in the market but you also don’t really want to be in 4th place either.

Molly Jamieson writes about corporate web design for Platonik. Their web site features many different corporate web design examples.

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